Carl & Carol Samrock

“Life moves pretty fast. If you don’t stop and look around once in a while, you could miss it.”
~Ferris, Ferris Bueller’s Day Off

Team Click is proud and privileged to have publicity veterans and experts Carl and Carol Samrock on its Advisory Board serving as Consultants to our executive and leadership team. They are our template for what it takes to be successful in the ever-evolving entertainment and publicity fields, as well as Mac and Dinah’s personal model for how to maintain a stable business and a happy marriage at the same time.

The Samrocks founded Carl Samrock Public Relations, Inc. in 1997 when its first client, Warner Home Video, hired them to help launch the new medium of home entertainment: DVD. Since then they’ve seen DVD give way to Blu-ray, then digital and streaming, and through it all have listened carefully to their clients’ needs, paid close attention to shifts in how press cover entertainment, and employed their no-nonsense, results-oriented approach to deliver publicity that really works. They created a team with a stellar reputation known for their excellent writing skills, strong media placement capabilities and a proactive approach to working with clients that included Warner Bros., Disney, Sony, Paramount, Lucasfilm Ltd. and Shout! Factory.

Prior to founding CSPR, Carl was Vice President of National Publicity at Warner Bros. Pictures, where he built and managed a 16-member staff responsible for some 30 films in annual production or release, including iconic releases such as Batman and its sequels, the Lethal Weapon franchise, The Fugitive, Unforgiven, Full Metal Jacket, Ace Ventura, and an all-time favorite at the Click office, The Goonies. A New York native, Carl was also a Vice President at ICPR Public Relations, a freelance entertainment and editorial photographer, and a theatrical press agent for numerous Broadway and Off Broadway productions.

These days, the Samrocks can be found traveling to New York, San Diego or Tokyo to visit their sons and their families, cheering on the Yankees every baseball season and, yes, still enjoying the occasional date at the movies.

Our Clique

Mac McLean Dinah McLean Karen Penhale
Emily Ronkar Brigid Margeson Erica Hulberg
Tommy Gardner Marie Remelius George Roush
Sean Elliott Raychel Vieira Brittany Sepulveda
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