Welcome back, friends, and check it out:

Click Guide 2014 Cover

The 2014 Edition of The Guide is done and ready to download right here!

This year’s Guide contains the same witty write-ups and beautiful Art of Fiction artwork we’ve featured in the past. Eagle-eyed readers will also spot new words in the Lexicon, new comic recommendations from our team, and fresh faces in the gallery of real heroes we hope to see in San Diego this year. With a look and feel that’s reminiscent of the comics we grew up with (designed by the fabulous Jessica Forsythe at Little Hinka Design), we think this year’s edition will be a great companion for anyone who’s going, and a fun peek into the festivities for those not making the trek.

Since we publish it digitally now, you can not only easily read it from your mobile device, it’s also totally interactive–you can skip ahead to different sections from the cover or Table of Contents and play Match the Fandom or BINGO from your smart phone or tablet! All of our interactive features on The Guide will work in Preview or iBooks, but you can see them really easily if you have the free Adobe Reader app.

Get your copy here!

Click Guide Download Button

Click Communications' 2013 San Diego Comic-Con Survival Guide

Click Communications’ 2013 San Diego Comic-Con Survival Guide

Just a handful of reasons you should download your 2013 edition of The Guide RIGHT NOW:

It’s Free! Sometimes, you just have to create something beautiful and then give it to the world. Plus, you need something on your phone or tablet to read & play with while riding the train to San Diego or standing around in line after line after line…

The Artwork is AMAZING! Our friends at Art of Fiction let us use art from their beautiful publications, so this year’s Guide features illustrations from Steven E. Gordon, Rodolphe Guenoden, Kevin Nelson, Tom Perkins, Brad Rader and Tone Rodrigez. They are all beautiful and we are beyond excited to share them with you.

It’s Interactive! Want to skip straight to The Lexicon from the cover? Just click on “How to Speak Geek!” Want to check off boxes while you play BINGO? You can! All of our interactive features on The Guide will work in Preview or iBooks, but you can see them really easily if you have the free Adobe Reader app on your phone or mobile device.

It’s Funny! I mean, we wrote it and there are a couple of dads on staff so it’s possible we’re the only ones who think our jokes are funny. But we’re pretty sure it’s good for at least a chuckle.

It’s Both Comprehensive and Short! One of our friends in the press once told us she uses The Guide to provide clues as to which of the gazillions of things at Comic-Con she should keep an eye out for. The whole digital book is only 34 pages, but the Geeks at Click made sure they were packed with information you can use.

You Could Learn Something! Of course there’s a page for tips on surviving the actual convention (stay hydrated, wear comfortable shoes, etc.); we’ve also included tips for surviving the end of the whole world! And, of course, we’ve also included annual features like The Lexicon so if you find yourself surrounded by cosplayers talking about their MMORPG, you can totally hang.

You Could WIN Something! Play BINGO with us for a chance to win a Click bag chock full of fabulous swag!

What are you waiting for? Download your copy today!


The Click office is in an honest-to-Thor FLURRY of activity getting this year’s annual Comic-Con Survival Guide finalized. The final punch out of proofing, rewrites & edits just has us more and more excited about how it’s going to turn out. I know we say this every year, but this year’s is seriously going to be the best yet!

To get an idea of how The Guide has evolved, here is the cover of our first effort in 2008:

Click CCSG Cover 2008

Why yes, I DID personally lay out and assemble all of the copy and images into a cohesive document using PowerPoint. A graphic designer I’m not, but when it comes to a PPT, I’m a ninja.

The guide rolled out like that for the next two years as well, until we wised up and had our friend Marc give us a hand with the design in 2011:

Click CCSG Cover 2011

Pretty, no? Last year, our friend Brian Klotz flew in like the hero he is to do the layout, and we got the redoubtable Scott Arnold to do an original cover for us. The result was nothing short of epic:

Click CCSG Cover 2012

So how do we top that? Well, this year we harnessed the creative power of Jessica at Little Hinka designs and even more original artwork from our friends over at Art of Fiction. The result, well. You’ll just have to wait until Monday to see.

In the meantime, if you missed any previous Guide editions and want to get caught up, feel free to download them all here!


This weekend we at Click Celebrate 6 glorious years.  We’ll be celebrating by doing what we love: going to the movies!  Let’s take a quick look at how the Click Team has changed over the years.

The one that started it all! Iron Man has become a theme character and attitude for the truly amazing Click bunch!

Year 1: The role of Scott is portrayed by Robert Downey, Jr.

Year 1: The role of Scott is portrayed by Robert Downey, Jr.

The magical, mystical Click, constantly expanding due to extreme awesomeness!

Year 2: The role of Scott is portrayed by the man himself!

Year 2: The role of Scott is portrayed by the man himself!

2 talented, very lucky dudes surrounded by a lot of talented and lovely women

Year 3: The role of Scott is portrayed in spirit, hiding behind the giant palm.

Year 3: The role of Scott is portrayed by a spirit, hiding behind the giant palm.

Theme of sunshine and summer movie kick-off season, we are a bright group in so many ways.

Year 4: The role of Scott is portrayed by copious amounts of tequila.

Year 4: The role of Scott is portrayed by copious amounts of tequila.

Celebrating our 5 year in style!

Year 5: The role of Scott is portrayed by the iPad screen.

Year 5: The role of Scott is portrayed by the iPad screen.

The Click Team in our new office space, all prepped for new adventures!

YEAR 6!! The role of Scott will be portrayed by the propaganda art

YEAR 6!! The role of Scott is portrayed by the propaganda art on the wall.

Thanks to everyone, Clicksters, clients, press, and friends for an epic 6 years!  Looking forward to many more!

Unsure which films to check out this summer?  How about taking a stroll through the best of the upcoming slate of summer blockbusters in this week’s Click On This?

IRON MAN 3 – May 3

In true Marvel form, kicking off the Summer Movie Season with one of the most anticipated films.


Baz Luhrman’s first film since 2008, the swirling lights and beautiful costumes mixed with a mind-blowing soundtrack is enough to make me sure this will be an epic cinematic feat.


Just in case you weren’t already over the moon excited for the return of Pine, Quinto, and Pegg, let’s also not forget Mr. Cumberbatch (like we ever could); no one can doubt that J.J. Abrahms knows how to make a memorable summer blockbuster!


One of the few franchises where each new film holds it’s own in fun, seriously bad-ass cars, and Michael Bay-level explosions; perfect for a Friday afternoon movie-hooky!



It’s already a pretty well-known fact that just about everything Joss Whedon touches turns to gold.  We dare you not to love this trailer.



Let’s not forget our family-friendly summer blockbusters as well.  The MUCH anticipated follow up to Pixar’s 2001 Monsters, Inc, kids (and grown-up kids) will surely be lining up for Sully and Mike once again!


Robots! Kaiju! Charlie Hunnam! Del Toro for the win!


RED 2  – July 19

Absolutely adored the original, can’t wait for this upcoming sequel!!



Hugh Jackman fights ninjas….that is all.

KICK-ASS 2 – August 16

The incomparable Chloë Grace Moretz, all grown up, but still in ass-kicking mode, it’s almost as though we have been anticipating this movie since rolling credits of the original.


THE WORLD’S END – August 23

We’ve been waiting for this film to release since it was first greenlit.  With it’s shiny new August release date, I’m already counting down the seconds until I can submerse myself in the final flavor of the Blood and Cornetto Trilogy.



Happy viewing!

This week the internet saw made up holidays, a Browncoat crackdown, and the NHL making a stand against discrimination.  Read on Clicksters to see what this week was like on the web.

Did you celebrate Rex Manning Day on Monday?  Do you know what Rex Manning Day is? Fans of the cult 90’s record store comedy Empire Records sure do, and our friends at the Huffington Post offered a fitting tribute for this year’s observance.

Browncoats saw their blood rise this week, when Fox offered a seeming slap in the face by cracking down on Etsy sellers making unlicensed Jayne Hats.   While many articles including this one at i09 are clearly siding against the corporate giant that cancelled the beloved show over 10 years ago, other fans are pointing out the fact that cease and desist letters are common when making money off something you don’t own.  The issue is clouded by the fact that the hat wasn’t created by the show’s prop department, but was in fact, purchased from a boutique seller that made ugly hats.  Food for thought, eh?

Sometimes we see things online that leave us at a loss for words.  Obviously these cats in pin-up poses had that affect.  Judge for yourself.

 by Zoe Mozart


Way back in 1993, the Super Mario Brothers Movie had a similar affect on us.  Twenty years after this noted Hollywood disaster, this article at Grantland aims to decipher what exactly went wrong with this epic flop.  Our belief?  Too much Luigi!

There’s nothing wrong with this Game of Thrones Disney style song featuring the tale of Daenerys.

The NHL steeped up this week and made their stance on discrimination based on sexual orientation very clear by officially partnering with the You Can Play Poject.  Now if more athletes in other sports would take this cue and start acting like Chris Kluwe, we might get somewhere!

Be honest female fans.  How many of these posters did you own of Teen Beat, Tiger Beat, and Teen Scene stars?

Looking for love?  How about looking for a laugh.  If your answer is yes to one or both, you should check out the newest dating sim Jurassic Heart.

You can't make this stuff up.

You can’t make this stuff up.

It is a sad day that sees the passing of comedy great Jonathan Winters.  The Nerdist sums it up best. “Jonathan Winters was… well, let’s say that before there was Robin Williams (whose son Winters played on Mork and Mindy), there was Jonathan Winters, whose often anarchic comedy was unique for its time and incredibly influential.”

Boss making your day rough?  Co-worker getting under your skin?  Dad making you stay home for a family dinner and miss the show you wanted to go to with your friends?  No need to say something that will land you in hot water!  Simply use one of these classic Shakespeare lines.  They’ll have no idea what you’re saying and won’t know to be offended until the headed back to the laptop to decipher what you just said.  Then they feel doubly dumb.  Zing!  (The use of cat memes are entirely up to you.)

Of course some people don’t like to take their frustrations out on others.  No worries, for you we offer Cute Overload.  Prepare to squee.

Finally, ABC Family aired Batman Begins, and well, as you can see it seems like a much different film based on this promo.

“He fights for family and lives for love” indeed…  Happy Friday!


Its April already.  How time flies.  It’ll be Summer Movie Season before we know it!  In this week’s rundown of all things online, we have heaps of nerd news, the best of this year’s online April Fool’s Day gags, and of course cats.  Cause internet. Every year, websites and companies with a strong tech and web presence pull out all the stops to trump their competitors and offer the very best April 1st gag ever.  If you didn’t have time to scour the net, no need to worry, our friends at Film School Rejects collected the best in one place. Know any nerds?  Wanna make their heads explode?  Show them this picture.

Sure, it's kind of old.  But still great!

Sure, it’s kind of old. But still great!

Fans of horror have an new Evil Dead to look forward to this weekend.  LA horror fans who’d rather live the action can start booking tickets now for the Great Horror Campout.  Sorry SF, Chi Town, and the Big apple. While not quite horror, the folks at Gritty Reboots have put their spin on Calvin and Hobbes.  And we gotta say, we’d watch the heck out of it!

There was so much news for TV fans this week.  History’s epic series “Vikings” was renewed for a second season.  As the 50th anniversary of BBC’s “Dr. Who” approaches, anglophiles scour tumblr and Twitter feeds for any news.  And boy has there been some.  Finally, rejoice never nudes!  Netflix has announced the date for new episodes of “Arrested Development!” This week, the entertainment world saw the loss of two incredibly influential people.  Carmine Infantino and Roger Ebert.  Infantino helped usher in Comic’s Silver Age and created some of the most recognizable superheroes and villains of all time.

Screen Shot 2013-04-05 at 1.04.31 PM Comics Alliance ran a great tribute here. Ebert is synonymous with Modern Film criticism.  Of course he was known to be wrong about films sometimes too. 😉

Last week, we at Click christened our new Office Digs with a party for some of our clients and friends.  If you weren’t there, you can check out the pics here. We’ll leave you with some cat cosplay.  You’re welcome.  Happy weekend!

Our Video Gamer friends on the East Coast (and those who ventured there from the West Coast) are enjoying PAX East.  Half the Click Staff is fully embroiled in March Madness.  And all of us have made it successfully to Friday!  With all that in mind, let’s dive into this week’s Click On This!

Sometimes it can be difficult to keep calm and carry on.  For those struggling, here’s a helpful of 22 things that happy people do differently.  Definitely food for thought.  Speaking of food AND thought, we discovered this not-quite-safe-for-work (due to language) blog: Thug Kitchen.  It’s definitely worth checking out for laughs and recipes.

Also worth checking out is today’s epic Shirt Woot offering.

Yeah.  It glows in the dark!

Yeah. It glows in the dark!

While everyone at Click can get excited for nerdery like this shirt.  But when half the staff started talking about our brackets this week, the other half was all, “What are sp-orts?”  While it specifically deals with Football and not Basketball, this fantastic Penny Arcade strip takes the foreign seeming sp-orts and makes the concept relatable to our nerdier brethren.

While this is only a fan created piece, this epic CG poster from Greg Thomas makes us squee at the thought of Masters Of The Universe Legos!


Speaking of nerd fantasies, here’s two great ideas.  The first adds fuel to the nerd rumor from a while back that Peter Jackson woud like to direct an Episode of Doctor Who.  While some performers work for peanuts, Jackson seems willing to take a Dalek as his payment.  Screencrush makes a compelling case for why Jennifer Lawrence is the best choice to play Young Han Solo in the spinoff film from Lucasfilm and Disney.

For those tiring of Post-It Notes, Google announced via Blog this week that their new note taking app is now readily available for smart phones.  Take that pad and paper!

Those of you in the LA area with time on your hands tomorrow, should head up to Collector’s Paradise in Winnetka for an awesome Star Wars signing featuring Gabriel Hardman and Corinna Bechko.

Finally we’ll leave you with this awesome video from the new series Man At Arms, where a talented weapon-smith makes practical, fully realized versions of famous nerd weapons.  In the past he’s fashioned Finn’s sword, Batman’s Batarangs, and Odd Job’s killer bowler.  This week sees him tackle the famous Power Sword He-man wields.

Happy weekend!

There’s a big to do in Austin this weekend and Click’s own Mac is headed there.  Those of you headed to SXSW can check out said panel to learn a thing or two, or just heckle Mac.  In the meantime, here’s what’s happening this week on the web.

At Click, we never have any problems with productivity during the work day.  Of course we spend our days working on movies, TV shows and games.  For those of you looking to up your productivity, Lifehack has a list of 20 apps to increase productivity that everyone should have. It’s a well known fact that lots of office procrastination expresses itself in internet searches, it’s part of why we offer Click On This — as a way to decrease the time needed to scour the net.

With that in mind, those looking for a great new limited edition T-shirt, should check out this offering from ShirtWoot.


Another way to increase productivity is to increase the amount of time you can spend working.  You could make great strides with this product.

Those of you headed to Austin and looking for the best the city has to offer in terms of cuisine can step away from your computer search engines as MedMen has done the work for you already.

Those in LA this weekend, however, should head to Collector’s Paradise in Winnetka for a night of gambling to celebrate the new release from the talented award winning duo of Janet Lee and Jim McCann. In honor of Oz the Great and Powerful, we’ll leave you with this amazing interview with Mila Kunis.

Happy weekend!

A few years ago, Mac and I got to visit the Castle set and meet one of our favorite actors, Nathan Fillion. First, because I know this is what you really want to know, I can tell you that he was as nice and funny and gracious as everyone who’s ever met or worked with him says he is.

Second, when we told him that we ran a PR agency that specialized in online outreach he joked with us, “Oh, so you think this Internet fad is going to stick around?”

I tell this story not just to brag that we met the original “Cap’n Tightpants” and he was awesome, but also because in our first conversation, he understood that creating a PR agency of online specialists seemed like a pretty good idea. Of course, this is something we’ve also believed for years, it just hasn’t always been treated like a top priority.

That is all changing. Whether you call it online PR, digital Publicity, earned media, or whatever the current buzz word is, that thing we’ve been doing for years now has started to get some national attention with articles talking about how important good digital publicity is, and how to find the agency that’s right for you.

Of course, we think that if you’re looking for a new PR agency then there’s a more than excellent chance that Click is the agency for you, but let’s set that aside for a second and just talk about why having strong digital PR partners is such a great idea.

Online PR is important because…

Good online PR increases your search results. Yesterday, Inc.com published an article entitled “SEO Strategy: Link Building is Obsolete” that talks about key differences between earned media and search engine advertising, or link building, when it comes to maximizing search results. In an age where all of us are masters of “Google-fu,” it’s more important than ever to make sure you have all the best bases covered when potential consumers are researching your product.

Stories give your network something to talk about. Think about what your favorite social feeds contain: pictures of peoples’ kids, of course. Funny cat videos, gifs of Jennifer Lawrence making faces, sure. They also include stories. Links to news, blogs, op-ed pieces about this story, that product, this election, that person.

Generating social engagement for your brand is still important, because it allows companies to create dialogues and even relationships directly with their consumers, and that’s awesome. But at the end of the day, consumers still know that the person on Facebook saying “This is the greatest product ever, buy it!” is… the person selling the product. So show them that you aren’t alone in thinking your property is the greatest ever, and show them that you aren’t the only one on the Internet talking about it. You can do this with great online PR.

Good online publicity helps yield good publicity everywhere else. Because of the fast-breaking nature of all news on the Internet, it would be easy to put off online outreach as more of a last-minute effort, or treat online coverage as a consolation prize for whatever coverage didn’t happen with traditional outlets. As online PR specialists we’ve been saying for years that digital outreach should be a much higher priority, of course, but now it’s more important than ever. Because the thing is, all of the space that publicists have to compete for with print & broadcast outlets is finite, and these outlets have to be super picky about what they cover. Of course they want something fresh, new and newsworthy that hasn’t been done to death; they also want something with enough online buzz to indicate that their audience will be interested in the story. Early online outreach helps make that buzz happen.

 Partnering with a strong online agency is important because…

They will help you strengthen your favorite media relationships. Most journalists would actually rather talk directly with the company telling the story than the PR flack hired to help tell it. They want to have their own relationship with you and access directly to you. We think this is super fine and, in fact, we encourage it as much or as little as our clients want us to. The fact of the matter is, there are thousands upon thousands of sites and blogs and writers and journalists on the Internet (and a handful of wack-a-dos), and no one person has the time to sift through them all, much less build relationships with all of them. But a team of people dedicated to talking to online outlets every day is fully equipped to handle that volume. So if you want to have a direct dialogue with your friend at The Daily Show, The New York Times or Variety, then you should. Spend your time nurturing the relationships that matter most to you and your brand, leave the sifting & relating to everyone else to your excellent PR agency, like Click.

They will help you measure and quantify your success. As a vendor, we don’t get all of the proprietary click-through data of the sites we work with, or get access to our clients’ sales figures. So can we count up exact clicks and conversions for every campaign we do? Without the data I just mentioned, no. That said, earned media campaigns are totally measurable, and quantifiable success is becoming more and more important to online campaigns. Yes, the simple Word doc or pdf of links & bullets & screenshots looks nice and is easy to read on an executive Blackberry, and we will certainly do that report if that’s what our client prefers. On the other hand, when you collect measurable data along with every campaign you do and organize it in a way that’s easy to analyze, then you don’t just have a thick stack of links and pictures; you have quantifiable proof that your earned media just garnered a huge return on your investment. (At least, that’s the kind of reporting you SHOULD be getting. If you’re not, call me.)

They make your job easier. Do our clients constantly challenge us to break with routine, create new outreach strategies, or present them with the next cutting edge new thing on the Internet? Of course! But we bring new ideas, strategies, partnerships, and “next big things” to them as well, because that’s our job. We feel that a good agency wants to be your collaborative partner, bring ideas to you, present you with creative ideas, and then actually execute on the things they suggest. They should alleviate your workload, not create more work for you. And they should be passionate about your projects, and work with an enthusiasm that might even inspire you—especially in the entertainment and leisure brand industry, because come on. This stuff is FUN!

Of course I’m going to say online PR is extremely important and Click is better at it than anyone; this is my company, this is my job. So don’t take my word for it. See what others are saying about what we’ve been saying for years. You’ll see. This wacky online fun, it’s starting to catch on.